What Is Digital Marketing?
Despite how accessible and popular the internet and online services are today, the number of people who go online every day is still...
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Michael Foster
Jan 7, 20205 min read
13 Digital Marketing Tips for Startups
Digital marketing on mass, requires lots of funds and time to provide tangible bulk returns, funds for startups is a difficult task at...
Michael Foster
Jan 6, 20203 min read
Why You Need a Business and Marketing Plan
Business Plans A business plan isn't only about appealing to banks and investors, it’s actually a great tool for entrepreneurs and...
Michael Foster
Dec 31, 20192 min read
How to Develop the Marketing Strategy for Your Business
A Marketing strategy can be a section in your business plan or standalone document that outlines how you will find customers for your...
Michael Foster
Dec 30, 20193 min read
5 ways to grow your business in 2020
We’ve collated 5 quick and easy ways to grow your business and sales in 2020. Use Instagram polls to ask questions. This will generate...
Michael Foster
Nov 19, 20194 min read
5 ways B2B websites fail to engage audiences
Don't let your B2B site lose you leads by making these five basic mistakes There are literally millions of B2B websites out there but not...
Michael Foster
Nov 19, 20192 min read
Social Media tips for your business in 2020
In this post, we are going to cover some of the core skills, trends and rules for you to follow that will help you differentiate yourself...
Michael Foster
Nov 18, 20193 min read
7 Small Business Mistakes
4 in 10 small businesses in the UK fail within the first 5 years. Just imagine ploughing 5 years into your business, only for it not to...
Michael Foster
Oct 17, 20194 min read
Becoming a consultant
How do you start a small business consulting practice? What skills do you need? Purple Yak started as a small business consultant a few...
Michael Foster
Sep 22, 20194 min read
What does a digital marketer do?
The Digital Marketer Defined In its most basic form, a digital marketer is responsible for using digital channels to generate leads,...
Michael Foster
Sep 22, 20195 min read
Email marketing top tips & stats
Email marketing is still as vital as ever, people have come to expect email marketing now and therefore look for emails worthy of being...
Michael Foster
Sep 22, 20194 min read
Top 10 Podcasts for Entrepreneurs
In the past few years, podcasts have exploded in popularity and prevalence, and for good reason! As multitasking has become a necessity,...
Michael Foster
Aug 30, 20194 min read
7 key skills digital marketers should have
The digital industry is grow quarter on quarter, showing no sign of slowing down, and it can be difficult to navigate for newcomers or...
Michael Foster
Aug 9, 20191 min read
Why you?: Landing your first client
Why would clients turn to you for their most important projects? If you can answer these questions during your first conversation with...
Michael Foster
Aug 9, 20192 min read
How to: Create an online course
Selling online courses can be one of the best ways to create a passive income with minimal effort, budget and time consumption. We’ve...
Michael Foster
Aug 9, 20191 min read
Website Essentials
Below are some key website basics you should be incorporating when designing your own site. Quick, Clear & Concise You need to show your...
Michael Foster
Aug 9, 20193 min read
Branding: Top 3 focus areas
Stand out or get left behind. The most successful products, services, individuals and businesses are based on being perceived as unique...
Michael Foster
Aug 4, 20192 min read
How to: Create your first side hustle
Firstly, do you have the time? To fit a side project into your schedule you must make the time. We’re not going to lie, it isn’t easy for...
Michael Foster
Aug 4, 20195 min read
Common habits of highly successful people
No matter what job you do or how long you’ve been in business we all have the same restriction as today’s top business leaders, we all...
Michael Foster
Aug 3, 20192 min read
Being Successful in Sales
Being great at sales isn't just about having the charisma to charm people, its much deeper than that, its methodical. Below we're going...
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